Hoopnotica Enterpreneurs Set For Expansion
Enterpreneur.com profiled five companies in 2007 that take the work out of working out and revisited them. "Since being featured on Entrepreneur.com, Hoopnotica has experienced a surge of media attention. ... CEO Gabriella Redding says you also can expect to see Hoopnotica featured in three of the top 10 prime-time, reality-TV shows in the coming months. In January, Redding will appear on QVC to sell their hoop and DVD combination set. But they're not stopping there. Hoopnotica is beginning a partnership with Acorn Media, an international distributor of wellness and fitness DVDs. This means their beginning videos will be available in bookstores, grocery chains and college campuses across the globe. Redding predicts the company will have sales of $600,000 for 2007 - more than quadruple what Hoopnotica brought in last year. Their next goal: to grow their annual income to $10 million by 2010." Enterpreneur.com
















