What’s all the hoopla at Western Michigan University? Hooping as a fundraiser of course! Sigma Kappa sorority put a new spin on fundraising when they organized a two day event on WMU’s campus this week, raising money for three different charities. As students passed by the flagpoles near the spinning women they were invited to pick up a hoop and join in the fun and support the fundraising efforts. Sorority member and organizer Jillian Rivait told the Western Herald, “We tried to think of something different, something fun everyone could get involved in. We wanted a way to show others a positive outlook on Greek life. Sigma Kappa is diverse so we worked to do something different.” Hoops were created and sold as a primary source of raising money, but the hooping was an event that lasted long into the night and began at dawn. Students rocked the hoops until 3 a.m. the first day and picked them back up at 6 a.m. the following morning. Money from the hoop happening will be distributed between Alzheimer’s research and the study of gerontology, Maine Sea Coast Mission and Inherit the Earth, an obligation of awareness to improving the environment.