When we first heard rumors that will.i.am of The Black Eyed Peas was working on a new solo track called “Hoola Hoop” awhile back, we couldn’t quite believe it. Had hooping permeated the world again in the last ten years to the point that even a seven-time grammy award winner was finding himself inspired by the spin? We held our breath and decided to wait and see. Well now the wait is over because we’ve gotten our hands on a leaked copy of the brand new music video for the as yet unreleased single “Hoola Hoop”. We soon learned that the track features aka Nicole Scherzinger of the Pussycat Dolls, aka Nicci Sundae, but our real question was whether or not the music video would feature any actual hoola hooping. Does it? Answer: No, it does not – but even though there isn’t a single hoop in the video, after listening to this we’re very confident that when the track does hit the airwaves next month (his new solo album has a release date of October 15th), it will only be a matter of time before the world will be listening, singing along and ultimately hooping it up for themselves.
The lyrics say, “Hey hoola girl won’t you go and get your twirl on, won’t you go and get your swirl on. Hey hoola girl shake it, shake it real hard, etc.” It’s not exactly rocket science, but as is often the case with the sounds will.i.am is associated with – the track is infectious. Add in the beautiful Dias de los Muertos imagery and some hooks that are sure not to leave anyone alone, and we can’t see the track going anywhere other than the top of the charts this Fall. And for those keeping score, yes that is Rye Rye’s “Shake It to the Ground” that is being sampled, just in case you were wondering. Check out this sneak peak of “Hoola Hoop” while you can. Parental Warning: Profanity.