First released last summer in 22-ounce bottles and limited draft, Hoopla Pale Ale makes a triumphant return to the Boulder Beer seasonal lineup again, and does so with with the new addition of 12-ounce 6-pack cans. Yes, magic happened last year in Boulder, Colorado, USA, when local music and local beer came together. In search of the perfectly drinkable, yet flavorful, festival beer, the Boulder Beer brewers and avid homebrewer Kyle Hollingsworth, keyboardist of the String Cheese Incident, joined creative forces. Imagination and improvisation flowed freely and Hoopla Pale Ale was born.
For any of our hooping beer lovers out there, Hoopla Pale Ale is dry-hopped with generous amounts of Glacier hops for a fruity, floral hop aroma and flavor that will have your taste buds dancing! Its lively hop character is wonderfully balanced with a crisp, clean finish from the unique blend of US and German grains, making Hoopla the perfect companion for hooping it up this festival season. “We wanted to make a beer that was hoppy, but still appetizing to non-hop-drinkers and drinkable on hot days at summertime festivals,” Kyle explained about the recipe. And the introduction of Hoopla cans this summer adds another element of outdoor fun to this already colorful, festive brand. The can art includes a QR code to scan for free music downloads from Kyle and more information on Hoopla to help generate a buzz about the beer and the new packaging. Twenty-two ounce “bomber” bottles and draught are available this season again as well, along with nitro kegs presenting a new option for experimental on-premise retailers that are interested in pouring pale-colored, hoppy beers on nitrogen for a smooth, creamy taste. Hoopla Pale Ale hits store shelves now and will only be available through early October. It is sold in select markets throughout Colorado and 37 other states.