Selling Out

hoops sold by Philo Hagen

Earlier this week one of the responses to our Hula Hooping Brides of Beverly Hills story came as quite a surprise. A comment regarding a more famous hooper and her husband-to-be appearing on the show read, “WOW! Talk about selling out! This is [sic] show is the ABSOLUTE worst. The only reason I could of [sic] someone of her caliber to be on the show is to further her career. So sad.” Seriously? A hoop performer and her husband are asked to appear on a reality television wedding show and she gets called a ‘Sell Out’ for it? It’s had us wondering what exactly is selling out when it comes to hooping anyway? How does one actually go about doing it, and is it bad if you do? And if so, for whom? With these questions spinning around here at over the last couple of days, I’ve decided to take a closer look.

Wikipedia describes selling out as the compromising of (or the perception of compromising) integrity, morality, or principles in exchange for money or “success” (however defined). It is commonly associated with attempts to tailor material to a mainstream audience. Any artist who expands their creative path to encompass a wider audience, as opposed to continuing in the genre and venues of their initial success, may be disdainfully labeled by disapproving fans as a sellout.

Kit responded, “I didn’t sell out. I was asked to do a TV show about trying on wedding dresses… since I was looking for wedding dresses I agreed to do the show.” I mean what bride to be wouldn’t? Chances are if you’ve decided to hoop for a living, be it performing, teaching, hoop making, or all of the above, then unless you’re a trust fund baby or you’ve snagged yourself a rich spouse or partner, you’ve probably experienced some financially challenging times, particularly early on. Landing a high exposure gig like a Britney Spears video might pay well, but you’ve still got to eat and pay bills for the rest of the year too. Did Kit’s opportunity to teach Renee Strauss how to hula hoop on national television somehow devalue her as an artist? Absolutely not. If anything, it’s done just the opposite. Being on the show might very well lead to more opportunities for work for her in the future at a time when the economy isn’t the best. There are those who think that hooping should be for fun and for free for everyone all the time. It’s a great concept. We love it actually. In fact we ran with it our first for years. Landlords, however, generally aren’t too keen on not having the rent paid.

When a photographer who does great work with hoopers recently invested her time and money shooting an event all weekend, she later found her photos posted on someone’s Facebook page as if they’d taken them. When she contacted them the person said, “I believe we should all just share everything. Why are you making a case out of it?” Hearing this story I couldn’t help wondering how this person would feel if we all came into her workplace demanding free groceries. It reminded me of something Caroleeena once said. She’d been asked to perform hoop dance at some event for free, again, and her response was something akin to the fact that you wouldn’t ask a doctor to treat you for free, or a hairdresser to give you a free haircut. Why should the art of hoop dance and those who have spent the time, energy and sometimes money to be great at it have their skills and talents devalued as being worth any less?

Earlier this year when a hooper posted on their Facebook page that they were planning to audition for America’s Got Talent, some of the comments they received were less than supportive. It seemed there were those who believed appearing on the show would be selling out. Sadly, we knew the feeling. Here on someone in our community forums posted a few months ago that they wanted to buy a hoop, but they didn’t know where to get one. Their friend had told them to avoid because it was ‘supported by corporate advertising’. Was someone actually maliciously damaging our reputation by calling us a sell out? For realsies?

Let’s take a closer look at one story and I’ll use’s only because I know the best. It does, however, metaphorically serve to represent so many of us trying to make hooping our livelihood. Running started as a hoopy and it has become a full-time job keeping the site alive and online. I drove a cab part-time for three years to support it. I’ve gone without health insurance for four. I’ve had a hole in my tooth I haven’t been able to afford to get fixed for three. Remember when performer and instructor Brecken Rivara broke her tooth and pleaded to the community for help getting it fixed? Does that sound successful? happens out of a magically small studio apartment in the Koreatown neighborhood of Los Angeles, one of the most affordable, densely populated, urban areas of L.A. There are weeks I stay home and do nothing, because I am broke. While there are occasional teaching or performance gigs that help, they don’t happen often enough to plan on them.

You might not know that for the first four years we didn’t have advertising. In fact, we had free community business listings for everyone. Then a proprietor was accused of ripping someone off. “Remove them,” a hooper demanded. Soon after, another hoopmaker went AWOL with a lot of paid hoop orders and zero shipments. “Take them down,” people cried. Not wanting to be viewed as potentially endorsing anyone, we moved to advertising as a way to get out of the middle with ridiculously low priced text ads at $10 a month (inflation has them now at $15). While we may not necessarily love every hoop company out there, everyone is welcome advertise on Why? Because it’s the only fair and democratic thing to do.

And when someone offered us more than triple the graphic advertising rate for an ad three times larger than anyone else’s, we turned it down. It wouldn’t be fair to give that advantage to a bigger company when many of our advertisers are single-person or family-run businesses operated out of a basement or garage. When a recent story was viewed by an advertiser as not being favorable enough to them and they pulled their advertising, did we change what we wrote? No, not a word. While began as and remains the only fully hooper owned and operated hooping hub on the web, we certainly aren’t Facebook, a company valued at $100 billion. Sometimes our pages might load a little slowly, but we’re not a Ning network account either, a company that was sold to Glam Media last month for $150 Million. While we can Occupy whatever we want while discussing how the personal is political,’s Webworth value is $12,000, a figure I’ve never personally had anything close to in the bank all at once in my life.

If a hooping business grows and gets more orders, chances are they’re probably going to need more space for tubing or to hire someone to help out. There’s nothing wrong with that, it’s called growth. Things and businesses and people and hoopers are apt to grow and change, and hopefully improve with time. I get that sometimes we can resent that for I’m not always one to embrace change. I kind of like it when things stay the same. Sometimes Morissey was right when he sang, “We hate it when our friends become successful,” but then how successful are any of us in the hoop world in the real world in all honesty anyway?

If selling out is compromising integrity, morality, or principles in exchange for money or “success”, then taking a job hooping naked in a video when you’re a Christian hooper who believes that nudity is something to only be shared with a spouse would be selling out. If you appear in a Diet Coke commercial and you’re someone who has actively campaigned against the harmful effects of aspartame, that would probably be selling out too. In fact, it seems to me that selling out has more to do with who we are as individuals and our own personal values than anything having to do with the hoop in and of itself. And when we do something that isn’t true to ourselves, we’re the ones who pay the price. We have to live with that uncomfortable feeling knowing we didn’t do the right thing. What might not be right for you, however, might be fine for someone else. We’re all a part of a community so big and diverse at this point we probably couldn’t agree on anything, other than one simple fact. We love to hoop. So if an opportunity comes your way that feels right to you that would give you a chance to share your hooping with a bigger audience, we say go for it. After all, it’s often better to regret the things we have done, than regret the things we haven’t.


Philo Hagen Philo Hagen is the Co-founder and Managing Editor of He lives in Los Angeles, California.

49 comments for “Selling Out

  1. December 15, 2011 at 5:06 pm

    Well said. Philo. Hooping for free and fun is great (it’s what I do). If you are making a living at it, then exposure of your skills to potential customers is essential and not selling out at all. It’s marketing yourself.

  2. December 15, 2011 at 5:13 pm

    Hooray Philo! This article made me really happy!

  3. December 15, 2011 at 5:17 pm

    Paragraph Four. Preach it!

  4. ameliobedelio
    December 15, 2011 at 5:23 pm

    some paint themselves “green” rather than supporting their peers in success, and i’m not talking about being eco-conscious or making $ 😉

  5. December 15, 2011 at 5:25 pm

    Perfectly written, Philo… With the community growing daily, it is bound to happen that people have oppositional opinions of marketing, success, and “selling out.” When it comes to making a living, I agree with Tink! If you don’t put yourself out there, someone else will… and there are bills to be paid. Besides, shouldn’t we celebrate someone making a living doing what they’re passionate about?

  6. December 15, 2011 at 5:25 pm

    Thank you for this article. Right on target.

  7. December 15, 2011 at 5:27 pm

    I love you for saying things that sometimes just need to be said and dragged out in the open.

    I think we’re all guilty of thoughtless comments but they don’t necessarily make us thoughtless people. Words from the heart occasionally need to make a brain pit stop before they’re spoken or written. We say things we don’t realize are hurtful and I admire your ability and willingness to address this with the right words.

  8. December 15, 2011 at 5:31 pm

    I agree. There’s no reason that hooping should remain “underground” to “protect” it from the mainstream. It’s something that anyone can learn if he or she puts her mind to it and enjoy it. And the more people enjoy it, the bigger our circles grow and the more people we have to play hooping with.

  9. December 15, 2011 at 5:31 pm

    I bet a zillion hoopers do free gigs at little bars “for exposure” without considering themselves as “selling out” — even though they are hurting other performers by undercutting everyone else in the entire industry. When a major TV show asks if you want to try on wedding dresses, that’s not “selling out.” It’s considering your career and taking advantage of “exposure” that brings meaning to the word “exposure.” Go, Kit! And thanks for writing this, Philo.

  10. December 15, 2011 at 5:41 pm

    Bravo, Philo! Another brave, well-written article.

  11. December 15, 2011 at 5:51 pm

    Thanks for this very well put article Philo. It’s sometimes easy when posting a comment on the Internet to forget that the person being commented on is a real person with real feelings, and in this case a great friend to many of us in the hooping community.

  12. Katie
    December 15, 2011 at 6:11 pm

    Did that person even fully read the article? It’s funny because in the article Kit talks about how the producers kept wanting her to say certain things or act a certain way and then she called them out on it and they shut up- She was just having fun trying on fancy dresses, and was able to get a bit of exposure without compromising who she is. Plus I think it will show people, who typically wouldnt be exposed to hooping, just how awesome a hula hoop can be.

  13. December 15, 2011 at 6:59 pm

    Amazingly well said!
    “So if an opportunity comes your way that feels right to you that would give you a chance to share your hooping with a bigger audience, we say go for it. After all, it’s often better to regret the things we have done, than regret the things we haven’t”… I LOVE the way you ended this poised piece with what’s really important ~ Following your joy/pursuing your passion and sharing that feeling with others!

  14. December 15, 2011 at 8:23 pm

    Philo, I would be happy to spearhead an effort to raise money so you could go to the dentist. A hole in your tooth is not only painful but harmful to your overall health. It would be a small token of our community’s esteem for all you’ve done for us. Would that be okay? Do you have a paypal account?

    Great article too. Thank you for writing it.

  15. December 15, 2011 at 11:07 pm

    Great idea Caroleeena! Philo, I admire your strength to dive into this subject, not the usual type of article we see here. Art of all types, hooping included, is frequently trivialized by those that want it for free. To be a successful artist, you have to be bold enough to promote yourself, and recognize the breaks when they come your way. This opportunity for Kit was amazing! Hopefully she’ll reap financial benefits, but she’s gotten a lot already
    in having the experience of being involved in the production. Thanks Philo!

  16. 24/7
    December 15, 2011 at 11:34 pm

    You used to hear this nonsense about Poi all the time. Flow is about spreading the joy of flow. You hear it in the DJ scene too, where ‘selling out’ means ‘someone who I think isn’t as good as me got a deal I would kill to get’.

  17. December 16, 2011 at 1:14 am

    I couldn’t agree with you more. Well said.

  18. December 16, 2011 at 4:41 am

    great article Philo! very well said! hooray to you!

  19. December 16, 2011 at 5:41 am

    Philo, you are a treasure. Thanks for bringing to light what needs to be talked about in the hooping community. Like Joan said, it’s easy to make a flippant remark on the internet, but the people who are making their lives with the hoop deserve every opportunity to fulfill their dreams and make a living at the same time. It’s not for me to say when someone is selling out or not. They know and honestly, it’s their business and karma.

    As for getting that tooth of yours fixed, I’d like to contribute to that as well. Great idea Caroleena. Philo, we want you healthy and feisty so that you can keep writing great articles and running our beloved website.

  20. December 16, 2011 at 5:54 am

    Well said Philo!

  21. December 16, 2011 at 6:17 am

    Well said, Philo. And one other point that you did not make that speaks to how you run on a budget, you do not have a staff of paid contributors—we are all here out of love for you, the site and our hooping community. Thank you for all your dedication and for speaking out against an ignorant remark intended to make someone wrong. Kit should do whatever her heart desires and take advantage of whatever opportunity she wants. Seriously, such an angry writer ready to jump all over her.

  22. December 16, 2011 at 6:21 am

    Please include me in fundraising for Philo’s teeth!

    I recently got a lecture from the dentist about the link between gum disease and heart disease, so yes, Philo… We want you around for years to come, with your teeth!

  23. Amy
    December 16, 2011 at 6:58 am

    I see those kinds of negative responses indicative of the “cool kid” mentality – I did it before it was cool, I was there when it was just a niche and not mainstream, etc. etc. Who cares? The overwhelming point I see in hooping communities is that hooping is fun, and we want to share the fun. So it goes mainstream? Awesome! That means more people are having fun, enjoying the activity and time with friends, and getting a new perspective on life. What is wrong with bringing that to a larger audience? Nothing. When I hear someone say that someone has sold out, it is usually because the “seller” did something that person doesn’t like. Get over it. People can do whatever they want. If you want people to respect your freedom to choose, respect theirs. That is another facet of the hooping community I have come to learn and love – we embrace individuality and freedom. All kinds of hoops, all kinds of styles, all kinds of people.

  24. Silvie
    December 16, 2011 at 8:05 am

    I love the truth and honesty. This has lead me to mull over a different perspective on professional hula hooping. I have always despised Hoopnotica, but I should respect the company. To create your dream you have to work twice as hard as the average worker.
    It feels to me that most women who have a hoop business came from money. I forget that the money can’t really grow a business, it can only fund it. only hard work and dedication can make success.

    Thank you for tastfully dicussing you personal view on “selling out”. This is one of the best articles I come across.

  25. December 16, 2011 at 8:05 am

    The timing of Philo’s words couldn’t come at a more perfect time for me. I’m making some changes with my organization in the new year, and can’t help but wonder if my actions might be seen as a “sell out”. I’ll likely have to ignore a few comments, I’m sure. The fact is, I’m not selling out, I’m fulfilling a dream to support myself doing something that I love, respect and value. The flow of give and take in my Hooping life is in perfect balance.

    Thank you Philo, and others for your input on this sometimes, tender subject. ~Stacey FireFly

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