Many hoopers know about the symbiotic relationship between the modern hoopdance movement and the String Cheese Incident, but did you know that SCI keyboardist Kyle Hollingsworth is also a brewer? In a collaboration with Boulder Beer, Kyle has released Hoopla Pale Ale as a limited edition beer available this summer. His intent was to create a beer ideal for summer festivals. “You want something easy to drink when you’re watching live music all day and all night,” Kyle explains, “but I pushed the edges a little for beer fans.” The Hoopla name and the hooper silhouette on the bottle pay homage to the ever present hoopers at the music festivals where Hoopla has been available as part of Kyle’s Brewru Experience.
If you’re in Colorado, you can try Hoopla at Kyle’s Brew Fest at Boulder Beer on Saturday, July 23. Kyle himself has also been handing out beer to festival goers, as seen below:
If you weren’t one of the lucky few who sampled Hoopla at Summer Camp, Bonnaroo, or Electric Forest, however, you can win a piece of Hoopla for yourself here at hooping.org by entering our Summer Hoopla Photo Contest! We are looking for the quintessential summer hooping picture, something that captures the essence of hooping in the middle of beautiful sunny summertime. We’ll be awarding two prizes with one lucky guy and one lucky girl each receiving a Hoopla t-shirt!
To enter simply email us your summer hoop photo and include the following information:
1) Your Name
2) Location Photo was Taken
3) Where do you live?
4) Photographer’s Name
In order to be eligible for our contest, entries must be received by Sunday, July 31st, at 9PM PDT. We’ll be posting the best of our submissions so head on out for some summertime hooping – and don’t forget to bring your camera. Photos can be emailed to: 
I just can’t get over this. What a cool tribute to festival hoopers!
How cool is that?! But can one ship beer to Maine?
Kinda cool contest and killer brew, hope It’s in stores around missoula! Though I still will always pick alaskan amber over anything else!
I wanna try some, where can we get it online?
As far as we know Hoopla Pale Ale isn’t available online.
You can check the Boulder Beer website and contact the distributor in your state to see where it’s available. Some BevMo locations and grocery stores carry Boulder Beer but you’ll have to check to see if they have Hoopla in stock. It’s also on tap in some bars. I know another hooper said she had some at a bar in Charleston!
Had some on tap at a neighborhood festival in Cincinnati! I’m on a quest to see if I can find some in a local store